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Optimize Your Company For Voice Search

As many marketing experts know, voice search has grown in popularity over the last several years. In fact, 41% of adults and 55% of US teens utilized it more than two times a day by the end of 2014....

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5 Reasons You Should Invest In A New Website

Did you know that 94% of first impressions are related to design? It’s that critical first impression that sways users to view your site as credible and relevant. Most website owners know this...

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Web Performance – The Overlooked Element of a Successful Online Campaign

While most websites online focus on things like traffic, advertising campaigns, email marketing, and web conversions, they often overlook an important element that affects everything that they’re...

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New Google SSL Security Certificate Requirements

Due to a decision made by Google in September 2017, websites without HTTPS certificate will show on the Google Chrome browser as being insecure in a website’s address bar. This decision has been...

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Importance of Online Reviews for Small Businesses

Online reviews may seem basic and may appear to be something that one can gloss over if he or she is running a large business. However, to a small business, these reviews can truly make or break the...

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What is Conversion Rate? How to Measure and Improve Your Conversion Rate

Businesses put websites online to provide their services to you through a more efficient and available platform. Consumers are constantly searching the web for their needs and wants, and ensuring that...

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Digital Marketing Trends to Look Out For In 2019

Digital marketing is an ever evolving landscape. Technologies in the industry are advancing quickly, and will leave us behind to sink or swim. This can make it hard for businesses to thrive online,...

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How To Avoid The Most Common Website Failures

Online search is becoming more prevalent with each passing year, and because of that businesses have been forced into the online space. A high functioning website is imperative because customers will...

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Website Design & Development Process

Having a strategic website design and development process is essential to ensuring our clients receive a quality website, on time, and on budget. This process can be used to plan out the timeline, and...

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Foundation of Conversion Optimization

In an online world, not only do you need to drive qualified visitors on your website but you also need to keep them there and convert them into prospective customers. What is the use of many visitors...

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NOVA Advertising has been recognized by expertise.com

We are excited to announce that NOVA Advertising was identified as one of the Best Web Developers in Reston and is published on Expertise.com Click Here to view the details on Expertise.com The post...

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5 Ways To Measure Website Engagement and 3 Tips to Improve It

Website engagement is crucial for businesses, especially post-pandemic when more people are online. Measuring your website’s engagement may seem like a daunting task, however, with the use of widely...

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7 Strategies for Bulletproof SEO Content

Every business wants to stand out from its competitors. However, with such a saturated market that is subject to constant change, it can be challenging to drive attention and business to your...

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NOVA Advertising Recognized as One of Top Marketing Agencies in DC

  NOVA Advertising was identified as one of the Best Web Developers in Reston and is published on Expertise.com Click Here to visit the details on Expertise.com The post NOVA Advertising Recognized as...

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NOVA Advertising Recognized as One of Top Marketing Agencies in DC

We are excited to announce that NOVA Advertising has been recognized as one of top Marketing Agencies in Washington DC and is published on Expertise.com Click Here to view the details on Expertise.com...

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Getting into Local SEO: 7 Absolute Beginner FAQs

When it comes to implementing local Search Engine Optimization or SEO practices, many businesses may not know where to start. This topic isn’t as widely discussed as it should be and many business...

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Optimizing Conversion Rates for B2B

Marketing a business can prove to be difficult for those who may not know how to build their customer base. Gaining a customer base can traditionally require a large investment in terms of time and...

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How to Run Facebook Ads That Convert

As marketing has greatly moved into digital spaces, Facebook has become one of the most popular and effective platforms to place ads on. With 2.89 billion monthly users, Facebook is currently the...

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How To Get The Most Out Of Your Existing Content

As your business grows, old content can become a series of relics. Some of it may be outdated; some may not represent your current content or business as a whole. Though that may be true, it doesn’t...

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How to Master LinkedIn Content Marketing

Over the years, more and more professionals have flocked to LinkedIn in order to search for employment as many companies and businesses have begun posting their job listings on LinkedIn instead of...

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